Hi-Time also offers specialty foods, cigars, and seasonal gift merchandise. Each department has its own expert buyer for their specific area of the store: Champagnes/American Wines/French Wines/New World and Old World Wines/Spirits. The store has been around for over 50 years, and thrives on customer service while sporting a global range of wine and spirit offerings. My first job in the ind ustry was for Hi-Time Wine Cellars, a family-owned, high-end retail shop in Costa Mesa, California. Working at Hi-Time was a great way for me to further learn the differences in wines/spirits from around the world while I was taking certification classes to enhance my knowledge. But if you are concerned about making a good impression, or interested in learning more about the wine you are drinking/giving as a present, then it is worth seeking out a retailer with not only a diversity of offerings, but also experience with various producers over a reasonable span of time (years…preferably decades). If you find yourself making a beeline for the bottom shelf on all your alcohol purchase outings, you probably don’t need to read any further. “Top shelf” items are reserved for the highest quality offerings. Retailers know they often have only five seconds, from five feet away, in order to get you interested in purchasing their displayed product. The phrase “top shelf” refers to the fact that the best offerings are going to be up top (where customers look most). Placement in the displays, where limited space is available, is always important. Upscale producers will often have their product offered for sale in a special, limited time packaging (perhaps including a couple of glasses, or an eye catching pre-wrapped container).
Information signage, or “shelf talkers,” provide information for you to read. There are various ways retailers try to entice you to buy alcohol products at this time of year. My absolute favorite liquor store is Hi-Time Wine Cellars in Costa Mesa, California. But if you need help finding the right gift, consider a knowledgeable small retailer that thrives on customer service. If you know what you want and it is carried at a large retailer like Costco, chances are you don’t need assistance and can save yourself a couple of bucks. Many distributors offer “special buys” during this time of year and since spirits don’t really go bad (and most newly released wines will age for at least a couple of years), it is a good time to stock up.
#Costco wines and spirits update
If you haven’t heard an update from The Tipsy Concierge in awhile, it is because this is the time of year in the alcoholic beverage sales industry known as “OND,” or October/November/December-obviously the high volume season for wine and spirit sales.
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